![]() It closed Beats Music and launched Apple Music in June 2015, with a lot of artists coming out to support the app. The acquisition of Beats Electronics for $3 billion was the first sign Apple were willing to try music streaming. YouTube had also cornered the market on music videos, another market Apple missed. It also had 68 million users on freemium accounts. Spotify had already accumulated 22 million subscribers by the time Apple Music launched. ![]() Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals. SMS is expensive, inflexible, and difficult to measure beyond open rates. Conversion beyond clicks: how to replace SMS with in-app notifications
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